pg.w02 / case file — do not photocopy (we did)back to the pile

Wrong Records

2025packaging, sleevesa label that presses everything slightly off

Sleeve system for a label whose entire catalogue wobbles on purpose. The flaw is the format.

what we did about it

Generative sleeve engine — every pressing gets its own misregistration. No two covers align.

what happened

Collectors now argue about which wrong copy is the most wrong. The label calls this marketing.

0sleeves printed in register. a perfect record.

next victim — file no.03