pg.w04 / case file — do not photocopy (we did)back to the pile

Soft Machines

2025product, 3d, vibesrobots, but emotionally available

Product design for machines that sag, drip, and need a minute. Hard tech, soft everything else.

what we did about it

3D direction and a site where every interface element droops slightly under its own feelings.

what happened

Investors described the demo as "concerning and irresistible". Series A closed anyway.

1series A, closed while visibly drooping.

next victim — file no.05

Municipal Disco