pg.w06 / case file — do not photocopy (we did)back to the pile

Beige Rebellion

2024editorial, typean editorial platform for the quietly furious

A magazine about rage, rendered entirely in beige. The contradiction is the masthead.

what we did about it

Editorial system, custom type treatment, and the smallest exclamation mark we have ever shipped.

what happened

Subscriptions doubled. Readers describe the anger as "soothing". We do not ask questions.

2xsubscriptions. rage, but make it taupe.

next victim — file no.01